DURACELL x F1

AGENCY VaynerMedia

TEAM Kyle Arango, Luke Ulery, Kevin O’Connell, John Spinnenweber, Bobby Glennon, Ben Schneider, Ben Biondo, Alison Chen, Skylar Handler, Grace Loughead, Lexie Corcoran, Gemma Cunningham, Caitlin Hendricks

SEASON MILESTONES 1,185 Assets | 13.9M Organic Social Impressions | 795K Organic Engagements

ROLE Art Direction | Content Creation | Community Management

The difference between success and failure in a sport as competitive as F1 can be as small as five centimeters - the length of a Duracell AA battery. We partnered with Williams Racing to give the world a new way to look at Duracell batteries.

F1 VEGAS

F1 AUSTIN

OOH

F1 Miami

TV SPOT :30