DRAFTKINGS - SKIN IN THE GAME

AGENCY VaynerMedia

CREATIVE DIRECTORS John Spinnenweber & Bobby Glennon

PRESS Bleacher Report, Pickwise, Stake, Playmaker Betting

ROLE Creator

Sports fans have gone viral in the past for confidently getting championship tattoos of their favorite teams before the season starts. We leveraged that insight to create a tattoo of a betslip to show how really confident fans could get some legit skin in the game. Total spend $40. Garnered 60K views, 2,500+ likes, 100+ comments in first 12 hours before getting picked up by the following accounts. After the press got a hold, another 40k+ likes, 35k+ video views, 800+ comments and hundreds of thousands of impressions.

YANKEE STANDIUM

THE BAR

AT HOME

THE SHOP

OOH

SOCIAL CONTENT