DRAFTKINGS - LOVE LOVE
AGENCY VaynerMedia
CREATIVE DIRECTORS Kyle Janisch, Nick Novich, John Spinnenweber & Bobby Glennon
PRESS ADWEEK, LBB, Campaign US, Billboard Insider, Activative, Trend Hunter
ROLE Product Photography | BTS | Content Creation
We realized the first thing most people do after opening a bottle of tennis balls is smell it. This inspired the team to create a fragrance called LOVE LOVE. The campaign launched during the 2022 U.S. Tennis Open to incentivise betting in the DraftKings app.
